A2 Milk – Brand & Retail Design

As part of an ongoing collaboration with A2 Milk, I contributed to the development and execution of a wide range of visual assets across product marketing, retail environments, and brand communications.

My role focused on delivering consistent, high-quality design outputs that align with A2’s brand identity while effectively supporting both marketing campaigns and in-store conversion.

Key responsibilities included:

Product-focused campaign visuals and key visuals (KV)
Point-of-sale (POS) materials, including shelf talkers, hanging signage, and promotional displays
Large-format outdoor advertising (OOH), such as lightboxes and bus shelter placements
Retail display design, including in-store fixtures and merchandising units
Marketing collateral across print and retail touchpoints

Across all deliverables, I ensured strong visual consistency, clear information hierarchy, and adaptability across formats, enabling seamless communication from brand awareness through to purchase.