The a2 Milk Company Infant Formula Product Launch Gala, NGV- Event Design

I led the event design and art direction for The a2 Milk Company infant formula launch gala held at the National Gallery of Victoria. I developed the overall visual identity for the event, including the key visual, media wall, menu design and welcome signage. I also provided design direction for multiple experiential zones throughout the venue, creating immersive brand environments that combined soft natural textures, floral installations and lifestyle styling to communicate the brand’s premium and family-oriented positioning.